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Many mobile phone industry specialists feel that the year 2011 may turn out to be the year when the Japanese-Swedish mobile phone manufacturer won't only realize its true potential in the mobile rings sector but also gain lots of momentum when it comes to actual sales as well.
The technical brilliance and the capacity of Sony Ericsson to churn out truly fabulous smartphone handsets was never in doubt. But for reason or the other, the handsets never got the reception they deserve where it mattered the most - on the sales charts. It was a classic case of slip between the cup and the lip. The critical acclaim was always there, but this appreciation never translated in to actual sales figures.
A series of smartphones beginning with the Sony Ericsson Xperia Play is about to hit the mobile phone marketplace in the United Kingdom. And going by the sheer amount of excitement that they (could) generate at the recently concluded Mobile World Congress (MWC) at Barcelona, Germany, it will be a actual surprise if this enthusiasm does not get reflected in the market place as well.
The technical brilliance and the capacity of Sony Ericsson to churn out truly fabulous smartphone handsets was never in doubt. But for reason or the other, the handsets never got the reception they deserve where it mattered the most - on the sales charts. It was a classic case of slip between the cup and the lip. The critical acclaim was always there, but this appreciation never translated in to actual sales figures.
A series of smartphones beginning with the Sony Ericsson Xperia Play is about to hit the mobile phone marketplace in the United Kingdom. And going by the sheer amount of excitement that they (could) generate at the recently concluded Mobile World Congress (MWC) at Barcelona, Germany, it will be a actual surprise if this enthusiasm does not get reflected in the market place as well.
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